From Seth Godin:
Before you buy your next ad, my suggestion is that you spend 1 minute watching this ad
Similar posts
How to Figure out the Best Way Forward by Looking at your Fundamentals
December 21, 2018“Something’s changed and I don’t like it.” Josie was clearly upset. “What’s up?” “I’ve been contacting my clients just like you said, but they haven’t been booking follow up appointments with me the way they used to. I don’t know what I am doing differently.” “I noticed you didn’t buy that tech you talked about […]
Stop Struggling: Get Great Customers
October 26, 2016Why Great Customers are so important You’ve heard of the Pareto Principle. Applied here, we can say that 20% of your customers bring you 80% of your revenue. For that matter, 20% of your customers cost you 80% of your marketing and service budget. And they are rarely the same customers. What if you […]
The Three Common Myths that keep small business owners struggling more and more for less and less profit
October 21, 2016The business environment is changing and if you have been in business for more than 5 or 10 years, you, like everyone else, are making less profit for more effort. It’s been slow and insidious. Think about small business owners 20, 30 and 40 years ago. They built our communities, made a great living and […]