October’s Trend briefing on TrendWatching.com explains the concept of giving your best clients something special. Airlines and hotels have been doing it for years. It’s not about elitism, rather it’s creating incentives to make all your clients want to be your best clients.
To read the full briefing you can skip right on over to here. http://trendwatching.com/trends/perkonomics/
“Janet” Janet was in the building supply store checking in on things when she heard her name called. They were a major supplier, therefore a major part of her business. She wanted to make sure they knew who she was and that they were happy with her. She looked around to see who was calling […]
When does the unconventional path many people follow become the conventional path? It happened again the other day. I was speaking with 2 business owners. One who had built a business to almost 100 people in 6 years. The other owner was following the conventional route to starting a business by writing his business plan, […]
There is this myth in business that feeling overwhelmed is situation normal. The idea is that there is more to do than you can possibly do and that you have to wear many hats, even if they don’t fit well. The only reason it feels that way is because of the MBA model of business. […]