It’s not about films, it’s about content.
Distribution includes compensation. Free may be the new price, but people are willing to pay for content that is timely, relevant and focused on their needs-of-the-moment.
The trick is to find the content and distribution that will satisfy the people who want it and will pay for it.
Via this great post by Mitch Joel.
“Something’s changed and I don’t like it.” Josie was clearly upset. “What’s up?” “I’ve been contacting my clients just like you said, but they haven’t been booking follow up appointments with me the way they used to. I don’t know what I am doing differently.” “I noticed you didn’t buy that tech you talked about […]
I resisted. For the longest time. Working with people starting a business. People in startup mode are overwhelmed and when my clients are overwhelmed, I get overwhelmed. When you are starting, you need so much. All at once. I didn’t think I had the ability to be effective and really help. Until I realized that […]
An algorithm is a methodical set of steps that produces a predictable result. That’s what you want your business to be, because a business that runs smoothly and predictably will make your life easier. While life, people and business can be unpredictable, you can design most of that out of your business with the right […]