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I could talk about fulfilling your clients obvious needs by providing the products or services you offer. I could talk about going a little deeper and talk about how you can make your client’s life easier and help them fulfill the needs of people in their lives. That’s what I thought I was going to […]
Bluish splash Originally uploaded by dr_relling What do your customers need? Taking it one step further – how can you help them serve whom they serve? How can you help them do what they need to do? What is their pain? Some marketers talk about their customers’ pain. What causes your customers pain? What bugs […]
Think about your favourite customers. Close your eyes and bring those people to mind. You probably have a smile on your face. Isn’t that how you want to spend your day? Working with people who need exactly what you offer and who appreciate what you give them. People who fit your personality. Your best […]
Sunrise Originally uploaded by Fr Antunes How do you get yourself going in the morning? Do you have morning rituals to set the tone for a great day? When do you get up? What is your breakfast of champions? Many of the gurus suggest an early rising routine complete with healthy acts for mind and […]
Seth Godin has challenged us to publish a list of our accomplishments in 2010. I answered in Triiibes, a closed, online community that Seth started. It was pretty easy to do it there because it’s a closed community and I’m active enough in it, that they’ve been along for the ride. I want to share […]
Help! Originally uploaded by Dimitri N. Did you write down what you do well? Are you clear on it? What if you could spend all your time working on your strengths in your business? Wouldn’t that catapult your business into the stratosphere? You bet. Everyone Likes Doing Different Work Take a look around your […]
Peacock Pair Originally uploaded by mikecogh What do you do best? Look around at your business. What do you do best in your business; what are you most proud of? About what aspect of business do your friends ask you for advice? What could you write about or speak about on a moment’s notice? My […]
PROFIT is our MOTIVE Originally uploaded by pheezy Which of your lines or products or services made you the most money this past year? This is important information to know. One of my clients has a retail shop. She did an analysis of her gross margin on the different lines she carries, and found […]
Happy custom Originally uploaded by One Planet Living in Sutton Who do you think of that makes you smile? Which appointments and meetings are the highlights of your day? Who pops into your mind when you are thinking about new services and projects to try? These are your best customers; the ones who listen to […]
You did track your marketing didn’t you? How did most of your clients find you? How did your best clients find you? By far, my best marketing for my bookkeeping business is the Crystal Clear Lunch & Learn. It takes more effort than money, and well worth it. I partnered with Nova Scotia Community College […]
