I went to a workshop on Friday given by Tad Hargrave, Marketing for Hippies. It was marketing for Holistic Practitioners. These are often people who keep ‘meaning’ to handle their marketing but are a bit ‘allergic’ to notions of sales, marketing and self-promotion. They think it’s kind of gross. It was a great day […]
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Author: Frances Schagen
What makes you grin?
Grinnin’ Grasshopper Macro Originally uploaded by Rhys Alton As you think back over this year, what brings a smile to your lips? What gets your eyes sparkling as you talk about it? What did you do? Who was it? Where were you? Why was this time special? I just finished reading the Alchemist by Paulo […]
Think Thankful
Most successful people cite being thankful as having a huge influence on their ability to become successful. Oprah credits her success to keeping a Gratitude Journal. Warren Buffet said he tithed from the very beginning because he felt grateful for his abilities and opportunities. Stopping and consciously thinking about all the things you can be […]
Magic, Easy Decision Making Tool
decision 決定 Originally uploaded by grinapple We are faced with hundreds of decisions every day. Get up now or hit the snooze button, what to wear, pack a lunch or buy? Some decisions are easy and we make them on autopilot. Some decisions are much tougher, usually because they involve morality or other people’s feelings. […]
Give
give Originally uploaded by Tim Green aka atoach It’s become fashionable to have a cause and to let people know that when they buy with you some of that money is going towards your pet cause. This just doesn’t sit right with me. If the contribution is coming from your profits, that’s your business. […]
Health
health creative Originally uploaded by Derek Johnson | www.drjphoto.com Health So I contracted pneumonia. The reality is that I wasn’t perfect one day then sick the next. I was worn out in early October, then got a cold that developed into a cough. I slowed down a little, hoping to shake it. I had […]
Making Time
I thought I had a lingering cold that developed into a cough. Then it got worse. After a while, I realized I wasn’t beating it and I went to the Doctor. That’s when I found out it’s pneumonia. Make time for health or illness will make you take the time. The good news is I’m […]
Connection and Ideas
I’ll start by saying I’m in love with every video I’ve seen that RSA does. They have this great way of animating the main themes from all the coolest new books. This video is why I love this time in the world. I think connectivity has given us the opportunity to have those deep conversations […]
Pricing
Is there a sale on? @ Lowestoft, Suffolk Originally uploaded by timparkinson One of the main reasons a small business gets in financial trouble is their prices are too low. It’s tempting to price too low, especially in the beginning. That way you don’t have to compete on anything but price. Seems easy right? The […]
Lessons from the changing landscape of m...
It’s not about films, it’s about content. Distribution includes compensation. Free may be the new price, but people are willing to pay for content that is timely, relevant and focused on their needs-of-the-moment. The trick is to find the content and distribution that will satisfy the people who want it and will pay for it. […]