The business Owners Success Club will meet this Tuesday at 9:30-11:30 to discuss communications. We will expand on last month’s theme, which was Branding. Everything we do communicates our brand, so let’s work on making sure we are communicating the message we want people to receive. For more information about communications see this article.
You are browsing archives for
Author: Frances Schagen
April Branding
The April meeting is set for Tuesday April 3 at Kings CED 9:30-11:30. Branding is the theme. Branding begins with having a clear picture of what your business is. Then everything you do, must work towards reinforcing that picture. Any incongruities will stop people. Here is a more complete article on branding.
Branding
Your brand is the face you show the world. It is the way people perceive your company. They gather evidence to build the picture of your company in their minds. They get their clues from your communications, what they hear and from their experience when doing business with you. Everything you do or don’t do […]
March’s theme is Pricing
The first quarter of 2007 is dedicated to business money. January we looked at other ways to bring in money to our businesses. February we looked at cash flow – increasing it and this month, March is about pricing. There are 2 mistakes many business owners make about pricing. 1 They don’t calculate all their […]
March 7 Pricing for Success
Pricing is not just about covering your costs and making some profit. Don’t get me wrong, it should at least be that. But it can also be a very important part of your marketing strategy, your business growth strategy and your wealth strategy. There are 3 important considerations for pricing: Cost Plus Make sure you […]
Cash Flow
For some great tips about how to increase your cash flow see the most recent post on the Crystal Clarion Here’s a great way to help you understand Cash Flow. This was developed by Robert Kiosaki of Rich Dad Poor Dad fame. After he became rich, he wanted to figure out a way to help […]
Financial Statements
The best way to get your financial statements is to let someone else do them for you and present you with the results. There are several important reasons why I am making that statement and only one of them has to do with the fact that this is what I do. The most important reason […]
February Meeting – Cash Flow
February 7 at one of the Kings CED boardrooms 9:30-11:30. February’s Business Owner Success Club theme is Cash Flow in keeping with our quarterly focus on money. We will look at how money flows through your business, where the bottlenecks tend to be and how to open the floodgates. Cash flow management is often one […]
Ready, Fire, Aim
I had a revelation at a Friends of the Kentville Library meeting this week. We were talking about starting to collect memberships. I immediately jumped into planning mode, yet again. I looked at the faces looking at me and all past discussions about this subject flashed through my mind. And there have been plenty of […]
Giving To Get
I’ve heard this said many times about money, but never about time. Yesterday in discussion about customer service, someone said to me,”You give alot of your time for the library and these Lunch & Learn sessions. Do you find you get time back in return?”I’d not thought of it that way and the fact is: […]