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The term economics refers to the study of the movement of money at the population level. Economics looks at the aggregate of all the grocery shopping (for instance) by everyone and makes inferences and predictions based on how much, how often or how little we spend as a group. What does that have to do […]
At Home: a short history of private life by Bill Bryson. An interesting exploration of home mostly in England and some in the US with riffs about historical bits – inventors, disease and governments. Spies: a novel by Michael Frayn. I enjoyed it, but didn’t think it was a happy novel. Another of his […]
The tribes of Chakeshan in traditional attires attending the 25th Republic Day Silver Jubilee of the NSCN (IM) GPRN at Hebron Nangaland on march 22. Originally uploaded by rajkumar1220 This is a longer post to, hopefully, make up for not posting more this week. I’ll keep trying to post 5 days a week. What is […]
I could talk about fulfilling your clients obvious needs by providing the products or services you offer. I could talk about going a little deeper and talk about how you can make your client’s life easier and help them fulfill the needs of people in their lives. That’s what I thought I was going to […]
Bluish splash Originally uploaded by dr_relling What do your customers need? Taking it one step further – how can you help them serve whom they serve? How can you help them do what they need to do? What is their pain? Some marketers talk about their customers’ pain. What causes your customers pain? What bugs […]
You did track your marketing didn’t you? How did most of your clients find you? How did your best clients find you? By far, my best marketing for my bookkeeping business is the Crystal Clear Lunch & Learn. It takes more effort than money, and well worth it. I partnered with Nova Scotia Community College […]
I went to a workshop on Friday given by Tad Hargrave, Marketing for Hippies. It was marketing for Holistic Practitioners. These are often people who keep ‘meaning’ to handle their marketing but are a bit ‘allergic’ to notions of sales, marketing and self-promotion. They think it’s kind of gross. It was a great day […]
Is there a sale on? @ Lowestoft, Suffolk Originally uploaded by timparkinson One of the main reasons a small business gets in financial trouble is their prices are too low. It’s tempting to price too low, especially in the beginning. That way you don’t have to compete on anything but price. Seems easy right? The […]
It’s not about films, it’s about content. Distribution includes compensation. Free may be the new price, but people are willing to pay for content that is timely, relevant and focused on their needs-of-the-moment. The trick is to find the content and distribution that will satisfy the people who want it and will pay for it. […]
Give people what they want The best and most effective way to increase your bottom line is to give people what they want. Make your product/service the best it can be. The more you help your customers to serve their customers/family/community the more they will buy from you and talk about you. Give to get […]
