When hiring, I’m supposed to consider: The new people should have the skills to do the tasks Their strengths should complement what’s already in the company I need to be able to assess their strengths I need them to be able to work on their own I’d like them to be a part of the […]
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Tag: Marketing
Best Conference Experiences
Share your best conference experiences.What made it great for you?What was the worst conference you’ve had?What would you like to see at a conference?
Alternative Conferences
I watched the New York conference for Social Good on Live stream on August 28 from the comfort of my desk – no charge. The TED conferences are simulcast for a fee that is considerably lower than the in-person fee. Streaming your live conference allows people to attend who wouldn’t normally attend because of travel […]
How to Organize a Conference
Once you are clear on the why to organize a conference you can start work on the how to organize a conference. Who Will AttendBe very clear about your market from the beginning. Who will attend? What do they want? How will you reach them? What is important to them? The best way to find […]
Why oh why to Organize a Conference
The main reason for me to organize an annual Small Business Conference was to be able to speak at a conference. I wanted to and people weren’t banging down my door to get me to speak at theirs. Plus I like going to conferences and having one right here in the Annapolis Valley is very […]
The Matrix of Business
There are 4 acknowledged pillars of business: marketing, production, human resources and finance. The theory is, if you can master each of them separately, you will have a successful business. Let’s look at this a different way. What if they are inter-related and the goal isn’t to master each separately, but to master the relationships […]
The Long Tail
It’s not about hits any more. We can listen to any music we want, buy more books than any book store can hold, access books from anywhere through the library system and hear from anyone anywhere. It used to be that we listened to what Casey Casem told us were the top 40. We didn’t […]
Perkonomics
What Perks can you offer your best clients? How can you make them feel very special? October’s Trend briefing on TrendWatching.com explains the concept of giving your best clients something special. Airlines and hotels have been doing it for years. It’s not about elitism, rather it’s creating incentives to make all your clients want to […]
A New Way to Tell Stories
Here’s a new way to tell stories. They use the leading edge of technology in new ways to create and to communicate. It couldn’t have happened even 2 years ago. As you participate, enjoy the stories, and think about how you could use the same ideas or other ideas that are sparked from this. http://www.wetellstories.co.uk/
Before you buy your next ad
From Seth Godin: Before you buy your next ad, my suggestion is that you spend 1 minute watching this ad