I describe the Small Business Operating System in this 9 minute video. The 3 people in your business, their journeys, the stages they go through and your 3 levers to make it all work.
Small Business Operating System (SB/OS) ...
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Tag: small business
Here’s how to make sampling work to get
Every business has a core focus. It’s not dependent on industry, type of business or where it is. It comes from the leadership. Your core focus is either on people, product or business model. You will attract your best customers by being true to your focus. Your language, your forward face and your stories must […]
8 steps to creating systems
Creating systems is the last step of 7 in making your business easier and more profitable. That’s because it makes sense to have your business working the way you want it to before you start ‘locking in’ the way to do it. Of course, you can create systems for any part of your life and […]
Designing Your Customer’s Journey
I keep getting the question, ”How do I design a customer journey?” Let me answer that question by using my Find Freedom in 2017 program as an example. How are people attracted? Small business owners are attracted to working with me, because they have met me, or someone who knows me tells them to […]
Stop Struggling: Get Great Customers
Why Great Customers are so important You’ve heard of the Pareto Principle. Applied here, we can say that 20% of your customers bring you 80% of your revenue. For that matter, 20% of your customers cost you 80% of your marketing and service budget. And they are rarely the same customers. What if you […]
Great Customers Means a Great Business –
What is the best way to increase revenue There are 3 ways to increase revenue:(1)sell more things, (2)more often, to (3)more customers. Two out of three of those are about your existing customers. Small Business Owners tend to jump straight to advertising when they want to make more money, but that is the expensive route. […]
10 ways your business (and life) will be...
Everything we operate has an operating system – a way to operate it. The more complex the operation, the more complex the operating system. We are told our small business is a complex machine requiring sophisticated marketing, detailed finance, state-of-the art operations and efficient human resource practices. It doesn’t matter if you are selling coffee, […]
Finally, a Way to Think About a Small Bu...
The Lie We don’t have an operating system for small businesses. We have systems that help us operate to deliver our product/service, but not a system that operates our business. Every business has many moving parts that work best when they work together and we figure out an operating system as we go. Each of […]
Owning a Business is Freaking Lonely
Do you own a business? Then you know what I am talking about. Let me start by saying: you are not alone. There are probably a billion of us around the world. Really think about that and let it sink in. Every person who exchanges money for products or services is a business owner. They […]
December is Reinvention Month
December is Reinvention month. We reinvent ourselves whenever we want to level up. Because the thinking that got us here won’t get us there. Leveling up is when we make a change that makes our lives better. It often involves owning an idea we have been mulling for a while. For instance, going from ‘I […]