Marketing Best Practices
All your marketing should be consistent
Your marketing should talk about things that are important to your customers
Your marketing should reach your customers
Your marketing should include a call to action
Sample Budget Breakdown:
70% to existing customers
25% targeted
5% untargeted
Marketing Experts I trust:
Robert Middleton
Get a great free marketing workbook here: http://www.1shoppingcart.com/app/?af=263827
I bought his InfoGuru Marketing book. It was full of targeted information that I have been using for the past year. This is the information age. We are all Information Gurus. This book has so many ideas you’ll find many to use.
David Frey
David sends wonderful examples of marketing pieces he comes across – and he comes across many because he’s always looking. Sign up for his newsletter and check out the Small Business Marketing Bible.
http://www.mcssl.com/app/aftrack.asp?afid=534779&u=www.TheMarketingBible.com
Bob Oros
Bob has a 90 day sales course I’ve gone through twice, now. Check it out if you want to hone your sales skills. www.boboros.com
We can always use more marketing info