This is paraphrased right out of my book Your Effortless Business. The whole premise of my book is that business isn’t this thing that needs to be set up in a certain MBA kind of way. It is a living, messy servant to you. The things you work on in your business need to serve you, not some model of what a business should be. We use financial and other data to see where we are, but it’s not about making your business make your numbers work better. It’s about making a business that works for you and by extension your staff, customers, vendors etc.

You don’t need more information. You need:

Passion
I have to have passion for what I am doing because it is hard freaking work. The hardest part is in my head. The clearer I am about what is important to me and the clearer I am about my vision, the better I can align it all and stoke that passion engine.

Optimism
I have to believe. I have to believe that I can take a thought and turn it into a thing. I can choose how I see the world and I choose to see it as a wonderful place full of opportunity. This keeps me from falling into that black abyss of all that can go wrong. It also becomes a self-fulfilling prophesy.

Capacity
When I’m maxed, I spend too much time trying to work around. That goes for health, money, time and brain space. I build in as much capacity as I can.

Embrace Change
Change is happening and I, again, have chosen to embrace it. Every time I do, I learn that the sky won’t fall in and that doing it mindfully means I can design the change so it serves me best.

Growth
My biggest growth opportunities come when I travel. Meeting other people from other cultures with other ways of thinking and looking at the world, expands my view of the world. That’s why I love to travel.

Awareness
I maintain an awareness of how I fit into my world. I recognize that others have different ways of understanding and seeing and by being aware of what and how I am thinking and experiencing life, I can monitor and control my reactions and thoughts. For instance; walking down the street I see a friend and wave. If she doesn’t wave back, I can feel hurt, angry, insecure, or baffled. I also have the option of believing that she didn’t see me or she was preoccupied. I prefer to believe that most of the time it has nothing to do with me. I control my reactions and thoughts and I choose reactions and thoughts that serve me.

Optimal Health
I guard my health by getting plenty of sleep, eating well and performing moderate exercise. I prefer to work at my optimum which I can only do if I am at my optimum. this isn’t about not being sick, it’s about being strong, sharp and energized.

Learning
If I want to know how to do something, I can learn how. I’m taking a deep dive into community economic development and designing entrepreneurial ecosystems. My Town is interested in this and it fits with my interests of helping small business owners and entrepreneurs. I’m also starting a HUB here. Rather than wonder how what I do fits in with the larger picture, I’m studying it.

Habits
What I do and how I spend my time will give me my results.

Creativity
I revel in creativity, innovative thinking and sharing ideas. I make as many opportunities to do that as I can in as many areas of my life as I can.

Truth, Beauty, Wisdom and Courage
These are the virtues that mean the most to me, and feel free to choose your own. When in doubt, when I don’t know what to do, I go with these virtues.



Here we go on an epic journey together to making the best business and the best life we can.
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