You have to know what your customers want to design the journey through your business. This is an oldie, but goodie! Gary Morton, Shaun Whynacht and I trade stories about businesses that do this well and some that don’t.
When does the unconventional path many people follow become the conventional path? It happened again the other day. I was speaking with 2 business owners. One who had built a business to almost 100 people in 6 years. The other owner was following the conventional route to starting a business by writing his business plan, […]
There is this myth in business that feeling overwhelmed is situation normal. The idea is that there is more to do than you can possibly do and that you have to wear many hats, even if they don’t fit well. The only reason it feels that way is because of the MBA model of business. […]
You know the one. The one you look forward to visiting. The staff are happy to see you, you feel comfortable there. You know what to expect and you know you will get what you need – and more. You tell all your friends about this business. Your friends smile and nod. They know this […]