Happy Customer Originally uploaded by cuphalffull1 The best way to build your business – bar none – is to make your customers thrilled, ecstatic, giggly with pleasure. If your customers can’t wait to tell their friends, you will succeed beyond your wildest dreams. Find out what would make your customers feel that way and give […]
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Category: Do It
War of Art
Quatre Muses: Euterpe, Polihímnia, Clio, Melpòmene, Museu de Cirene Originally uploaded by Sebastià Giralt Euterpe (muse of music and lyric), Polyhymnia or Polymnia (muse of sacred song and rhetoric), Melpomene (muse of tragedy), Museum of Cyrene, Libya. Break through the blocks and win your inner creative battles. Steven Pressfield is a writer, best known for […]
Purple Cow
Shiny happy purple cow Originally uploaded by heiwa4126 A purple cow? Now that’s something to remark about. Being a me-too business gives you me-too results. In “Purple Cow”, Seth Godin gives us many examples of purple cow companies. The J. Peterman catalogue descriptions were so over the top that the fictional J. Peterman became a […]
Aside – It Doesn’t Always Work
Nobody is perfect. Nobody has a perfect life. There are whole minutes, hours, days weeks, months and even years that feel awful. Do you remember the Queens Annus Horribilis? What do you do when that happens? Best bet? Grieve and move on. Which I know is much easier said than done. Grieve. Cry. Mourn the […]
Marketing – A Pixelated Workshop
April is marketing month. We’re looking at the new theories of marketing. It used to be about AIDA: getting attention, piquing interest, and sparking desire that leads to action. Getting attention is becoming much harder today as we are all hit with almost 3000 marketing messages – a day! We have had to become adept […]
Get it out the Door
Ship Deliver Complete Cash won’t flow until you do the work. This week, focus on completing jobs and getting paid for them.
Turning on the Cash Faucet
In our pixelated workshop we learned that money is a representation of value. Money, in and of itself, does not give you anything. You can trade it for things you want. Getting more money is only one way of getting things. Other ways are: Not needing them Trading Making or doing it yourself Not Needing […]
Turning on the Cash Faucet – Accounts Re
I do the work, send an invoice and expect to get paid. That sounds fair to me. Sometimes it just doesn’t work that way. For whatever reason, the cheque doesn’t arrive in the mail the next day. That’s when a process for AR is needed. I’m going to tell you the textbook way to do […]
Cash Flow – a Pixelated Workshop
What is Cash Flow? Cash Flow is the movement of cash in your business. It is not your income and expenses; although it is related. The difference is that your profit and loss is a measure of money you made and the related expenses. Your cash flow projects when you will receive that money and […]
Uncover 4 More Hours: A Pixelated Worksh...
I’m going to start adding a Pixelated Workshop every month based on Mitch Joel’s Pixelated Conference. This is a compilation of information gleaned from the web around our theme. Our theme for February is Uncover 4 More Hours. It’s a take-off on the 4 hour work week by Timothy Ferris. I love this book and […]