There’s a whole bunch written about the Secret – some of it good and some written by people who haven’t read the book or seen the movie. Just to make things very straight. The Secret is not about wishful thinking. It’s about being clear about what you want and going for it. As such, it’s […]
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New Year’s Planning Tools
I look forward to Carrie and Danielle’s email every week. They’ve got a great tool. “You can use it as the basis for your New Year’s plans, a weekly to-do list in your day timer or on the fridge, or as a guidepost for your journaling or reflective time.” It’s a lifestyle map. The intelligence […]
The New Advertising
Are you challenged to get your market to hear you?Like this: Rich Shefern has the answerhttp://www.strategicprofits.com/doctrinenew/
Creativity
Here’s a little known way to increase creativity in your life: Read a magazine you’ve never read before. There are thousands of magazines about every imaginable topic. Pick one up and you’ll find yourself whisked away to a place with a new language and where they look at the world in a little different way […]
The Next Internet Millionaire – On-Line
The email I got asked the question: “Why do shows have to be 30 minutes long?” When I clicked through I found the The Next Internet Millionaire. Joel Comm, an internet millionaire, has invited 12 hopefuls to his compound to compete for the chance to do a joint venture with him. Each episode he brings […]
Communications
Sometimes I feel like I’m speaking another language when someone reflects back to me what I just said and it sounds very different than what I thought I said. There are many reasons for that and I’ve listed a few here: How many languages do you speak? I speak accounting, business, construction, community planning, environment, […]
May 1 Communications
The business Owners Success Club will meet this Tuesday at 9:30-11:30 to discuss communications. We will expand on last month’s theme, which was Branding. Everything we do communicates our brand, so let’s work on making sure we are communicating the message we want people to receive. For more information about communications see this article.
April Branding
The April meeting is set for Tuesday April 3 at Kings CED 9:30-11:30. Branding is the theme. Branding begins with having a clear picture of what your business is. Then everything you do, must work towards reinforcing that picture. Any incongruities will stop people. Here is a more complete article on branding.
Branding
Your brand is the face you show the world. It is the way people perceive your company. They gather evidence to build the picture of your company in their minds. They get their clues from your communications, what they hear and from their experience when doing business with you. Everything you do or don’t do […]
March’s theme is Pricing
The first quarter of 2007 is dedicated to business money. January we looked at other ways to bring in money to our businesses. February we looked at cash flow – increasing it and this month, March is about pricing. There are 2 mistakes many business owners make about pricing. 1 They don’t calculate all their […]