Everything we operate has an operating system – a way to operate it. The more complex the operation, the more complex the operating system. We are told our small business is a complex machine requiring sophisticated marketing, detailed finance, state-of-the art operations and efficient human resource practices. It doesn’t matter if you are selling coffee, […]
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Category: Your Effortless Business
What your Customers Want
You have to know what your customers want to design the journey through your business. This is an oldie, but goodie! Gary Morton, Shaun Whynacht and I trade stories about businesses that do this well and some that don’t. Learn how to do this for your business. Get the 23 page SB/OS workbook when […]
Lessons from Flowers on Attracting the B...
The whole reason for flowers to exist is to become fertilized so they can create seeds. Each flowering plant has specific strategies to attract the ideal bugs, bats or birds. They don’t try to attract just any old bug, bat or bird – only the ones that are perfect for them. We can learn everything […]
Finally, a Way to Think About a Small Bu...
The Lie We don’t have an operating system for small businesses. We have systems that help us operate to deliver our product/service, but not a system that operates our business. Every business has many moving parts that work best when they work together and we figure out an operating system as we go. Each of […]
Team Experience
TEAM Experience Team building is on my mind this month as we work to open our HUB. I have a vision of a place where everyone feels ownership, where they take on projects and put on events. A collective sharing and supporting each other so everyone is more successful. I read Ants at Work by […]
Owning a Business is Freaking Lonely
Do you own a business? Then you know what I am talking about. Let me start by saying: you are not alone. There are probably a billion of us around the world. Really think about that and let it sink in. Every person who exchanges money for products or services is a business owner. They […]
Important members of your team
Mastermind I can’t stress enough how important your mastermind group is to your success. They will cheer you on and be your biggest advocate when you are flying high. They will brainstorm with you, advise you and open doors for you when you need a hand. They will hug you, pat you on the back […]
January is Fans month
Fans are the people who follow you and like your work. They are cheering you on, even though you don’t hear from them much. Your fans are the people in your life who would miss your work if you stopped doing it. Fans don’t criticize you, even constructively. If you ask, they will tell you […]
December is Reinvention Month
December is Reinvention month. We reinvent ourselves whenever we want to level up. Because the thinking that got us here won’t get us there. Leveling up is when we make a change that makes our lives better. It often involves owning an idea we have been mulling for a while. For instance, going from ‘I […]
You know what it takes to make your cust...
In many ways our customers are like us. Like attracts like, right? Having said that, what we think our customers think is important, might not be what is really important to them. Even deeper, many people think they want what they are told they want so it might not even be what they want, it’s […]