PROFIT is our MOTIVE Originally uploaded by pheezy Which of your lines or products or services made you the most money this past year? This is important information to know. One of my clients has a retail shop. She did an analysis of her gross margin on the different lines she carries, and found […]
Who Are Your Best Customers?
Happy custom Originally uploaded by One Planet Living in Sutton Who do you think of that makes you smile? Which appointments and meetings are the highlights of your day? Who pops into your mind when you are thinking about new services and projects to try? These are your best customers; the ones who listen to […]
What Marketing Worked Best for You This ...
You did track your marketing didn’t you? How did most of your clients find you? How did your best clients find you? By far, my best marketing for my bookkeeping business is the Crystal Clear Lunch & Learn. It takes more effort than money, and well worth it. I partnered with Nova Scotia Community College […]
Tad’s Ten things to Take Your Marketing
I went to a workshop on Friday given by Tad Hargrave, Marketing for Hippies. It was marketing for Holistic Practitioners. These are often people who keep ‘meaning’ to handle their marketing but are a bit ‘allergic’ to notions of sales, marketing and self-promotion. They think it’s kind of gross. It was a great day […]
What makes you grin?
Grinnin’ Grasshopper Macro Originally uploaded by Rhys Alton As you think back over this year, what brings a smile to your lips? What gets your eyes sparkling as you talk about it? What did you do? Who was it? Where were you? Why was this time special? I just finished reading the Alchemist by Paulo […]
Think Thankful
Most successful people cite being thankful as having a huge influence on their ability to become successful. Oprah credits her success to keeping a Gratitude Journal. Warren Buffet said he tithed from the very beginning because he felt grateful for his abilities and opportunities. Stopping and consciously thinking about all the things you can be […]
Magic, Easy Decision Making Tool
decision 決定 Originally uploaded by grinapple We are faced with hundreds of decisions every day. Get up now or hit the snooze button, what to wear, pack a lunch or buy? Some decisions are easy and we make them on autopilot. Some decisions are much tougher, usually because they involve morality or other people’s feelings. […]
Give
give Originally uploaded by Tim Green aka atoach It’s become fashionable to have a cause and to let people know that when they buy with you some of that money is going towards your pet cause. This just doesn’t sit right with me. If the contribution is coming from your profits, that’s your business. […]
Health
health creative Originally uploaded by Derek Johnson | www.drjphoto.com Health So I contracted pneumonia. The reality is that I wasn’t perfect one day then sick the next. I was worn out in early October, then got a cold that developed into a cough. I slowed down a little, hoping to shake it. I had […]
Making Time
I thought I had a lingering cold that developed into a cough. Then it got worse. After a while, I realized I wasn’t beating it and I went to the Doctor. That’s when I found out it’s pneumonia. Make time for health or illness will make you take the time. The good news is I’m […]