2005 PT Cruiser Originally uploaded by justephens Dr Rapaille has developed a technique of questioning that delves deep into the feelings we have about different topics. His clients are typically large brands looking for the essential message to use when developing products and marketing. His work with Chrysler led him to the code word for […]
What to do with it?
Flip Flops Originally uploaded by dustpuppy I love reading the 4 hour work week. Every time I do I save time. The week after the first reading, I found myself drumming my fingers and wondering what to do, because of course, the first time, I caught the low-lying fruit and saved a whole bunch of […]
It’s my blog and I’ll change it if I wan
Colourful First Birthday Cupcakes Originally uploaded by clevercupcakes Still with a focus on working on our businesses one month at a time; I’m going to focus a bit of attention here on the book I’m writing. Small Business and Money Most Small Business is not about money, but we all gotta eat. We’re going to […]
We’re Searching for a Study
Gwaii Haanas National Park, Queen Charlotte Islands, British Columbia Originally uploaded by pmorgan We plan to cross Canada this summer, staying mostly in National Parks. We would like to spend a few days in each location, hiking, boating and generally getting to know the area. I have Environmental Science from Acadia. Put it together and […]
Best way to Build Your Business
Happy Customer Originally uploaded by cuphalffull1 The best way to build your business – bar none – is to make your customers thrilled, ecstatic, giggly with pleasure. If your customers can’t wait to tell their friends, you will succeed beyond your wildest dreams. Find out what would make your customers feel that way and give […]
War of Art
Quatre Muses: Euterpe, Polihímnia, Clio, Melpòmene, Museu de Cirene Originally uploaded by Sebastià Giralt Euterpe (muse of music and lyric), Polyhymnia or Polymnia (muse of sacred song and rhetoric), Melpomene (muse of tragedy), Museum of Cyrene, Libya. Break through the blocks and win your inner creative battles. Steven Pressfield is a writer, best known for […]
Purple Cow
Shiny happy purple cow Originally uploaded by heiwa4126 A purple cow? Now that’s something to remark about. Being a me-too business gives you me-too results. In “Purple Cow”, Seth Godin gives us many examples of purple cow companies. The J. Peterman catalogue descriptions were so over the top that the fictional J. Peterman became a […]
Aside – It Doesn’t Always Work
Nobody is perfect. Nobody has a perfect life. There are whole minutes, hours, days weeks, months and even years that feel awful. Do you remember the Queens Annus Horribilis? What do you do when that happens? Best bet? Grieve and move on. Which I know is much easier said than done. Grieve. Cry. Mourn the […]
Marketing – A Pixelated Workshop
April is marketing month. We’re looking at the new theories of marketing. It used to be about AIDA: getting attention, piquing interest, and sparking desire that leads to action. Getting attention is becoming much harder today as we are all hit with almost 3000 marketing messages – a day! We have had to become adept […]
Book Review Cash in a Flash
Mark Victor Hansen and Robert G Allen did it again. After the success of They followed up with Cash in a Flash. It follows the same format of the story of Michelle on one side and the how-to part on the other. The take home message is that the only thing stopping us is fear […]