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We’ve talked about Branding and we’ve talked about Communicating. Now let’s talk about Communicating your Brand. Your advertising is an opportunity for you to explicitly communicate your brand. You have complete control over what others think about your brand. You are telling potential customers who you are, who you deal with and what they can […]
Emails are becoming a big issue. We are finding our inboxes full of real email – even after all the spam has been purged. Here are a few tips Frieda found to deal with email overload. This overload makes it even more difficult to reach people. How do you reach someone who is not responding? […]
Sometimes I feel like I’m speaking another language when someone reflects back to me what I just said and it sounds very different than what I thought I said. There are many reasons for that and I’ve listed a few here: How many languages do you speak? I speak accounting, business, construction, community planning, environment, […]
The business Owners Success Club will meet this Tuesday at 9:30-11:30 to discuss communications. We will expand on last month’s theme, which was Branding. Everything we do communicates our brand, so let’s work on making sure we are communicating the message we want people to receive. For more information about communications see this article.
The April meeting is set for Tuesday April 3 at Kings CED 9:30-11:30. Branding is the theme. Branding begins with having a clear picture of what your business is. Then everything you do, must work towards reinforcing that picture. Any incongruities will stop people. Here is a more complete article on branding.
Your brand is the face you show the world. It is the way people perceive your company. They gather evidence to build the picture of your company in their minds. They get their clues from your communications, what they hear and from their experience when doing business with you. Everything you do or don’t do […]
The first quarter of 2007 is dedicated to business money. January we looked at other ways to bring in money to our businesses. February we looked at cash flow – increasing it and this month, March is about pricing. There are 2 mistakes many business owners make about pricing. 1 They don’t calculate all their […]
Pricing is not just about covering your costs and making some profit. Don’t get me wrong, it should at least be that. But it can also be a very important part of your marketing strategy, your business growth strategy and your wealth strategy. There are 3 important considerations for pricing: Cost Plus Make sure you […]
For some great tips about how to increase your cash flow see the most recent post on the Crystal Clarion Here’s a great way to help you understand Cash Flow. This was developed by Robert Kiosaki of Rich Dad Poor Dad fame. After he became rich, he wanted to figure out a way to help […]
The best way to get your financial statements is to let someone else do them for you and present you with the results. There are several important reasons why I am making that statement and only one of them has to do with the fact that this is what I do. The most important reason […]
