What does your effortless business look like? You have carefully crafted the Journeys that you, your customers and your team take through your business. The two mistakes most business owners make is to think it is more complicated than that and they stop before they have completed building their business. There are eleven essential algorithms, […]
How can systems help when it’s all going
Many business owners resist putting systems in place because there is just too much going on and they can’t see how systems can even stay intact. let alone help with emergency situations. And there are always emergency situations. How to deal When I was a construction manager, my crews would come into my office and […]
Business as Algorithm
An algorithm is a methodical set of steps that produces a predictable result. That’s what you want your business to be, because a business that runs smoothly and predictably will make your life easier. While life, people and business can be unpredictable, you can design most of that out of your business with the right […]
Small Business Operating System (SB/OS) ...
I describe the Small Business Operating System in this 9 minute video. The 3 people in your business, their journeys, the stages they go through and your 3 levers to make it all work.
Here’s how to make sampling work to get
Every business has a core focus. It’s not dependent on industry, type of business or where it is. It comes from the leadership. Your core focus is either on people, product or business model. You will attract your best customers by being true to your focus. Your language, your forward face and your stories must […]
There are 2 types of businesses: those t...
Even among experts there isn’t a clear answer as to why some businesses thrive while similar businesses struggle. It’s easy to see why a business is thriving. You can point to the great product/solution they deliver, the big group of raving fans and the robust business practices. But not so easy to pinpoint why a […]
8 steps to creating systems
Creating systems is the last step of 7 in making your business easier and more profitable. That’s because it makes sense to have your business working the way you want it to before you start ‘locking in’ the way to do it. Of course, you can create systems for any part of your life and […]
Designing Your Customer’s Journey
I keep getting the question, ”How do I design a customer journey?” Let me answer that question by using my Find Freedom in 2017 program as an example. How are people attracted? Small business owners are attracted to working with me, because they have met me, or someone who knows me tells them to […]
Stop Struggling: Get Great Customers
Why Great Customers are so important You’ve heard of the Pareto Principle. Applied here, we can say that 20% of your customers bring you 80% of your revenue. For that matter, 20% of your customers cost you 80% of your marketing and service budget. And they are rarely the same customers. What if you […]
The Three Common Myths that keep small b...
The business environment is changing and if you have been in business for more than 5 or 10 years, you, like everyone else, are making less profit for more effort. It’s been slow and insidious. Think about small business owners 20, 30 and 40 years ago. They built our communities, made a great living and […]