Don’t fall for these myths

To start a business, come up with a killer idea, write a business plan, get funding, create a website and start marketing. Oh and by the way, starting a business is risky, hard work and you’re very likely to fail.

Listen to the story of any successful business owner and you’ll hear that they came across a problem, they solved it, people heard and wanted to buy.

Did they start with a killer idea? Not really, they will tell you about the iterations they went through before they found the thing that works. They did those iterations with their customers and by testing and getting real feedback.

Did they know they were building a successful business. They may have had an inkling that grew as they got closer and closer to what worked.

Did they write a business plan first? Nope, maybe later they wrote one for funders and then it was a marketing document.

So why is the first thing people say to you that you need a business plan?

Figure it out with your first customers

Has it happened to you yet? Have you reached out for help only to be given a business plan template? Have you sat in front of your computer trying to fill in the template they gave you? Have you wasted weeks and months trying to come up with the perfect plan?

Before you think you can start.

That IS the way to start a risky business that’s hard work and very likely to fail.

Your job is to mitigate risk by testing before building

I’ve worked with 1000s of business owners and helped 100s start and grow their businesses and I can tell you what works and what doesn’t.

Here’s what it takes:

  1. Get clear on what you need, what you bring and what you want to build.
  2. Talk to your potential customers, test, measure, and iterate until people are excited.
  3. Now ‘start’ by choosing a name, registering, getting legal and admin pieces in place, building a website and marketing material.
  4. Work on making your customer’s journey predictable, delightful, and efficient.
  5. Build your team.
  6. Put the processes and feedback mechanisms in place to build a business that is profitable, innovative, and effortless.

Start by getting customers, the rest follows from there

Join us in this program that guides you through this proven process to building a business that can’t help but succeed.

Every step you take is based on what you learned in the steps before. You are not flying blind.

No wasted time. You keep moving forward.

No wasted money because you test before you spend.

No wasted energy because you know you are doing the right things at the right times.

No more searching for motivation, wasting time on productivity apps, or trying to tweak conventional business notions into a human business.

Stop trying to fit your values and your desires into the wrong business.

You get to build your business, for you, your way. Your business supports you in the life you want to live. Stop spending your life supporting your business.

You will take months, even years off your business journey. AND build the best business for you.

You get to build the business that suits you and supports you in living your Good Life

You get

  1. Step-by-step guidance to build your business
  2. Personal coaching every month
  3. You belong to a circle of others on the same journey
  4. Weekly Keep Moving Forward sessions with your circle
  5. Laser coaching sessions when you need them
  6. Monthly webinars on business topics with guest experts
  7. Always-on community to ask your questions, share your triumphs and get better by helping others.