I resisted. For the longest time. Working with people starting a business. People in startup mode are overwhelmed and when my clients are overwhelmed, I get overwhelmed. When you are starting, you need so much. All at once. I didn’t think I had the ability to be effective and really help. Until I realized that […]
You are browsing archives for
Tag: profit
Business as Algorithm
An algorithm is a methodical set of steps that produces a predictable result. That’s what you want your business to be, because a business that runs smoothly and predictably will make your life easier. While life, people and business can be unpredictable, you can design most of that out of your business with the right […]
Here’s how to make sampling work to get
Every business has a core focus. It’s not dependent on industry, type of business or where it is. It comes from the leadership. Your core focus is either on people, product or business model. You will attract your best customers by being true to your focus. Your language, your forward face and your stories must […]
Designing Your Customer’s Journey
I keep getting the question, ”How do I design a customer journey?” Let me answer that question by using my Find Freedom in 2017 program as an example. How are people attracted? Small business owners are attracted to working with me, because they have met me, or someone who knows me tells them to […]
Stop Struggling: Get Great Customers
Why Great Customers are so important You’ve heard of the Pareto Principle. Applied here, we can say that 20% of your customers bring you 80% of your revenue. For that matter, 20% of your customers cost you 80% of your marketing and service budget. And they are rarely the same customers. What if you […]
The Three Common Myths that keep small b...
The business environment is changing and if you have been in business for more than 5 or 10 years, you, like everyone else, are making less profit for more effort. It’s been slow and insidious. Think about small business owners 20, 30 and 40 years ago. They built our communities, made a great living and […]
You know what it takes to make your cust...
In many ways our customers are like us. Like attracts like, right? Having said that, what we think our customers think is important, might not be what is really important to them. Even deeper, many people think they want what they are told they want so it might not even be what they want, it’s […]
Who Your Customers are NOT
Your customers are not people who cannot get to you Most people won’t drive very far for the services they want. The more unique and the more of an expert you are, which comes from focusing tightly, the farther they will be willing to travel to get to you. People won’t travel too far […]
What Does it Take to Make an Effortless ...
It comes down to 4 things: KNOWN You know where you are and where you are going. You know how to do what you want to do. You know when to ask for help and from whom. You know your why. Your Business Model is clear. You have policies and procedures in place that everyone […]
Business Model Generation
My friend Bernd Nurnberger sent this business model tool/bookand it was like a light turned on for me. I’ve been thinking a lot about how CCBL should work and what we are trying to accomplish. The Business Model Canvas tool guided me through thinking about each aspect of our business model. Very powerful stuff! Each […]