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Work is progressing nicely on the Welcome package for CCBL business owners. It’s an interesting exercise in understanding who we help the most, who loves our service, what expectations we have and what expectations we have had problems with in the past. This welcome package is helping me get clarity around what is important for […]
I went to a workshop on Friday given by Tad Hargrave, Marketing for Hippies. It was marketing for Holistic Practitioners. These are often people who keep ‘meaning’ to handle their marketing but are a bit ‘allergic’ to notions of sales, marketing and self-promotion. They think it’s kind of gross. It was a great day […]
